Competitive Positioning Tool
A 12-area, three-layer framework: the financial proof, the perceptual why, and the actionable so-what. Everything is generated instantly and exports data for the BAT report.
Value & Performance
Focus: Financial and market metrics that prove brand strength.
Areas: 1. Pricing Power · 2. Share of Voice · 3. Share of Search · 4. Brand Strength Score (composite)
Your BrandYour brand
Source: Financial data, market reports, client input
Source: Media spend trackers, PR monitoring, ad intelligence
Source: Google Trends, Search Console, keyword tools
Competitor A
Source: Financial data, market reports, client input
Source: Media spend trackers, PR monitoring, ad intelligence
Source: Google Trends, Search Console, keyword tools
Competitor B
Source: Financial data, market reports, client input
Source: Media spend trackers, PR monitoring, ad intelligence
Source: Google Trends, Search Console, keyword tools
Brand Perception & Position
Focus: Strategic and perceptual dimensions of the brand, scored on evidence.
Areas: 5. Brand Purpose · 6. Brand Positioning · 7. Brand Identity · 8. Brand Experience · 9. Brand Culture · 10. Competitive Differentiation
Source: Leadership interviews, brand strategy docs, client input
Source: Category audit, customer research, client input
Source: Touchpoint audit, brand guidelines review
Source: Journey mapping, CX/NPS data, mystery shopping
Source: Employee survey, internal workshops, client input
Source: Competitor benchmark, market reports, client input
Source: Leadership interviews, brand strategy docs, client input
Source: Category audit, customer research, client input
Source: Touchpoint audit, brand guidelines review
Source: Journey mapping, CX/NPS data, mystery shopping
Source: Employee survey, internal workshops, client input
Source: Competitor benchmark, market reports, client input
Source: Leadership interviews, brand strategy docs, client input
Source: Category audit, customer research, client input
Source: Touchpoint audit, brand guidelines review
Source: Journey mapping, CX/NPS data, mystery shopping
Source: Employee survey, internal workshops, client input
Source: Competitor benchmark, market reports, client input
Actionable Outcomes
Focus: Insights and recommendations derived from Layers 1 and 2.
Areas: Whitespace Analysis · Strategic Recommendations (with confidence level)
Layer 3 builds itself from your inputs above: combined 2x2 matrix, ten-axis radar chart, synthesised whitespace analysis and a prioritised action plan with confidence levels. Generate the map to unlock it.